Dec 2021 - Oct 2024
Background
At Horizon UI, I led the end-to-end UX and product design for a suite of AI-powered admin dashboard templates and UI kits, used by over 300,000 developers across a wide range of industries.
I designed the first admin dashboard template with built-in GPT integration, which allowed users to generate UI elements and content through AI. This was a key differentiator in the open-source template space at the time.
In addition, I designed and launched three more AI-driven products (Horizon AI Template, Horizon UI Boilerplate & Horizon AI Boilerplate), each tailored for different use cases, which further expanded Horizon's reach and product depth.
Core problem
Design modular dashboards that could serve multiple use cases (analytics, billing, user management, etc.)
Improve user retention through better UX and behavior-driven design
Reduce implementation time and friction for developers by improving design-to-code alignment
Build reusable UI kits compatible with React, Tailwind CSS, MUI, Shadcn UI, and Chakra UI
Process
Component & Template Design
Designed 8 UI kits and Admin Dashboard templates in Figma, with a focus on accessibility, responsiveness, and reusability
Created design tokens and a modular design system to enable consistency across themes
Designed and launched the first GPT-integrated admin dashboard template, enabling AI-assisted UI generation and content creation directly within the dashboard
Delivered production-ready specs for React, Tailwind CSS, MUI, Shadcn UI, and Chakra UI
Conceptualized and led UX for multiple product pages and landing experiences, optimized for clarity, conversion, and SEO
Data-Informed Design Iteration
Analyzed user behavior using PostHog and Google Analytics 4 to identify friction points and optimize flows
Conducted A/B testing on navigation logic, component hierarchy, and content suggestions
Applied insights to continuously iterate on dashboards, templates, and product UX patterns across platforms
Developer Collaboration & Scaling
Partnered closely with frontend engineers for seamless implementation
Maintained parity between Figma components and production code
Documented usage guidelines and edge cases for dev handoff and reuse
Results and Impact
Helped generate over $200,000 in revenue and earned 5,200+ GitHub stars, positioning Horizon UI as a leading open-source solution for admin dashboards
Designed and launched the first GPT-integrated dashboard template, along with 7 additional digital products, expanding Horizon’s presence in the AI-driven UI space
Enabled developers to rapidly build fully responsive admin panels, saving teams weeks of design/dev time per project
Reduced design-to-development cycle time by ~30% via modular systems and tight design-dev collaboration