Oct 2024 - Present
Background
At Loopple AI, I led product and UX design for a no-code website builder powered by AI. Our target users were non-technical creators—entrepreneurs, junior designers, and marketers—who needed to build responsive websites quickly without writing code.
Despite solid traffic, we noticed high bounce rates, especially on mobile, and friction in the onboarding and editing flow. The platform lacked visual clarity, responsive consistency, and accessibility.
Core problem
I aimed to improve product usability and retention by:
Redesigning core flows (onboarding, editor)
Improving mobile UX and accessibility
Designing a high-converting landing page
Creating a scalable, responsive design system
Boosting engagement and conversion across devices
KPIs: Increase user engagement, mobile session duration, and overall retention.
Process
User Research:
Conducted user interviews to identify pain points using PostHog surveys and TypeForm for feedback.
Analyzed behavioral data using PostHog and Google Analytics 4
Mapped out drop-off points in key flows
Design + Prototyping:
Designed onboarding flow and navigation structure to be more intuitive
Built responsive, accessible UI components in Figma
Improved visual hierarchy and call-to-action placement
Designed a high-converting landing page
Testing + Iteration:
Prototyped and tested changes with real users
Prioritized tap targets, legibility, and feedback cues for mobile UX
Collaborated closely with devs using React, Shadcn UI, and Tailwind CSS to ensure pixel-perfect implementation
Results and Impact
The design achieved significant platform growth:
+28% increase in user engagement
+19% boost in retention rate
+35% longer mobile session duration
+24% improvement in conversion after redesign